Job Title

Digital Marketing Manager- Opticians

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Job Description

Manchester Staff are currently searching for a Digital Marketing Manager to be based in our clients offices in Altrincham. This is a full time permanent position.

This role is a fantastic opportunity for somebody who wants to join a successful, established but very much growing business, with the unique opportunity to shape and evolve the marketing function from initiation.

The ideal Digital Marketing Manager will have hands on experience across all Digital Platforms.

The Role:

  • To manage and co-ordinate all marketing activities from idea to execution for the Company.
  • Planning and implementing promotional campaigns
  • Development of the Company’s marketing strategy in line with organisational objectives
  • Planning and implementing promotional campaigns
  • Accountability for the management of the marketing budget to ensure funds are allocated and invested wisely.
  • Monitor and report on the effectiveness of marketing communications and adjust the strategy accordingly.

Skills & experience required:

  • On page and off page optimisation
  • Perform regular keyword research identifying new areas for growth for all clients
  • Conduct regular technical audits on-site to identify areas of improvement
  • Analyse competitors & the market to identify opportunities for outreach/link-building
  • Technical, Content and On Page analysis
  • Develop and manage the PPC/SEO strategy

The package:

– Attractive salary of £40,000-50,000.

– 25 days Holiday + Bank Holidays

– A clear career progression plan.

– Team incentives and nights out.


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